> ## Documentation Index
> Fetch the complete documentation index at: https://docs.videngineer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# For Founders

> Use reference teardowns to turn a launch video from guesswork into a brief.

Founder playbook answers: **how do I make a better launch video without starting from a blank page?**

You own the product and the story. videngineer helps you study the videos already working in your market, pull the structure, and write your own version with evidence.

## The workflow

<Steps>
  <Step title="Find a launch reference">
    Pick a competitor launch, a founder video that travelled, a product demo with strong comments, or a public teardown from your category.
  </Step>

  <Step title="Tear it down">
    Submit the source in videngineer. In about 60-90 seconds for most short videos, you get the hook structure, pacing, cuts, and beats that hold attention.
  </Step>

  <Step title="Read the why">
    Start with [What it's selling](/layers/what-its-selling), then read the [hook](/layers/hooks), emotional arc, and beat sheet.
  </Step>

  <Step title="Write your version">
    Apply the pattern to your product, not the source content. Use [Teardown to your video](/scriptwriters/teardown-to-video) to turn the report into a script and shot list.
  </Step>
</Steps>

<Note>
  Tear down 3 to 5 launch references in one sitting. The pattern they share is your playbook; one outlier can be misleading.
</Note>