Skip to main content
Cast & World answers: who and what is on screen, and which visual references can I reuse in my own planning? The report identifies recurring characters, environments, and key objects across the video and writes each one up as a reference sheet with a clean best frame.
Cast grid showing characters like father, mother, and child with reference frames and detailed descriptions

The Cast & World grid on a live teardown - each entity gets a reference frame and a production-ready description.

Live example: McDonald’s Christmas ad teardown, Cast & World tab.

​
How entities are clustered

The same character across expressions, poses, and angles is merged into one entry. Identity is judged by body shape, clothing, hair, and design, not by expression. Each entity’s best_frame prefers a clean solo shot when one exists.

​
Field reference

​
characters

​
environments

​
objects

Charges apply only when the generated asset is successfully stored. Reopening an asset you already made is free.

​
What to do with it

  • Cast from the description, not the source footage. Use the archetype and visual role, then bring your own person, product, or setting.
  • Count the world. Three environments and five props is a different production than one desk and a laptop.
  • Use screen_time_pct to find the real protagonist. In ads, the entity with the most screen time is often the emotion carrier, not the product.
  • Pull cutouts and clean plates into style frames. They help test compositions before you shoot or generate anything new.

Transparent PNG cutouts

How cast/object isolate and world clean plates work.

The Cuts

The shots these entities appear in, as playable clips.

Recipe & Cut Blueprint

Scene prompts and cut-level direction that can use these references.

The Blueprint

The visual stats around this cast: shot mix, palette, and pacing.