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The Scorecard answers: how well does this video execute for what it is? A 15-second B2B ad and a 33-minute documentary should not be judged on the same rubric. videngineer first classifies the format, then scores the video on dimensions specific to that format.
Scorecard is a report layer, not always a dedicated top-level app tab. When present, read it as support for the Summary and Script diagnosis.

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The output

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Benchmark bands

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Dimension sets by format

Each format gets its own dimensions and weights. The B2B ad rubric, for example: Other rubrics include: Every dimension score comes with a concrete read, grounded in the blueprint and script data.

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What to do with it

  • Read the read lines before the numbers. “Hook 6.2 - opens on a tagline, tension arrives at second 9” tells you what to fix.
  • Weight your revisions like the rubric weights. On a B2B ad, a +1 on hook moves the overall more than a +1 on polish.
  • Compare videos within a format only. A 7.4 tutorial and a 7.4 cinematic film are strong at different things.
  • If the format looks wrong, check classification. The scorecard inherits its rubric from What it’s selling.

What it's selling

The classification that picks this scorecard’s rubric.

Hooks & re-hooks

The hook dimension, unpacked.

Script analysis

The narrative data the scores are grounded in.

The Blueprint

The visual data behind the production dimensions.