Script analysis

Script analysis answers: how is the story told, structurally? The report extracts the video’s narrative skeleton - the reusable shape another creator can pour a different idea into - rather than summarizing the topic. The skeleton has seven elements: Hook, Re-hooks, Hero’s Journey, Beats, CTAs, Phrases, and Voice-over. Live example: Coinbase - “Break The Cycle” teardown, The Script tab.

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The 7-element skeleton

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hook

The opening move, quoted from the transcript. Hooks get a full page of their own: Hooks & re-hooks.

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rehooks

Every point where the video re-earns attention after the open:

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heros_journey

The story spine in five slots: who, want, obstacle, turn, and resolution. The ending can be null when the video deliberately leaves the loop open.

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beats

The timestamped beat sheet. Each beat has start_sec, a label, and a one-sentence summary. Common labels: Hook, Setup, Authority, Proof, Re-hook, Reveal, Counter, Resolution, CTA.

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ctas

Two slots, soft and hard, each with timing, text, and type. Soft CTAs include comment, save, like, and share. Hard CTAs include subscribe, link, product, and sub-channel. CTA placement tells you how aggressive the conversion logic is.

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phrases

Repeated verbal tics: text, count, and function. Signature phrases are part of a channel’s format. Notice the mechanism, then write your own language.

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vo

Voice-over delivery: tone, pace, pauses, and cadence note. Use this for casting, recording direction, and understanding whether the performance is fast, calm, intimate, instructional, or high-energy.

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Structure match

The extracted skeleton is compared against known storytelling skeletons curated from outlier channels. You get best_match, confidence, why_it_fits, what_doesnt_fit, an alternative_match, and example channels that use the same structure.

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Draft from the skeleton

From the app, you can pour your own topic into the extracted skeleton. The inherited pieces are structure only: hook type, re-hook cadence, beat sequence, CTA placement, and voice direction. The wording and subject are yours.

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Diagnostic fields

Alongside the skeleton, the analysis keeps a set of diagnostic reads: hook_strength, emotional_arc, pacing, content_patterns, script_style, virality_signals, key_topics, narrative_summary, and cta_present. Reading script analysis is the working guide to those fields.

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What to do with it

• Start with the beat sheet. Count the beats, note the labels and timing, then write your script into the same slots.
• Match re-hook cadence, not lines. If the reference re-hooks every 20 seconds, your script needs a new reason to keep watching every 20 seconds.
• Check CTA placement before CTA copy. A soft CTA at the midpoint and a hard close is a different machine than a single hard close.

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Related layers