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Recipe answers: how do I turn the mechanics of this reference into a production plan for my own video? The Recipe surface has two parts: scene prompts generated for the whole video, and Cut Blueprints generated on demand for individual signature cuts. Both are about transferable mechanics: shot type, camera movement, staging, lighting, timing, transition, and sound cues.
Cut card showing a wide-shot establishment technique with tags and step-by-step production direction

A cut recipe on a live teardown - the technique, tags, and step-by-step production direction.

Live example: Nextiva - B2B SaaS ad teardown, Signature cuts section.

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Scene prompts

Every completed teardown includes scene prompts for the major scenes. Each entry: For where to paste each field, see Scene prompts.

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Cut Blueprints

Each signature cut in The Cuts can produce a deeper Cut Blueprint on demand. Cut Blueprint costs 2 credits after the first free taste. It saves onto the teardown after success, so reopening it later is free.

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The sound half

Visual prompts are half the plan. The Sound layer produces the matching sound recipe: genre, BPM range, SFX palette, key transition cues, and voice style. Sound Kit is the paid asset surface for stems and clips.

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What to do with it

  • Do not use every scene. Pick the hook shot, proof moment, transition, and close before filling the whole timeline.
  • Keep style_notes constant. Style drift between scenes reads as weak production faster than any single imperfect frame.
  • Swap the subject, keep the shot. “Close-up of hands on a keyboard” is a shot type; put your product, person, or story into it.
  • Use Cut Blueprint for the hard shots. Spend credits where a single cut carries the mechanism you need to understand.

The Cuts

The real shots these recipes are derived from.

Scene prompts

Tool-by-tool usage: which field goes where.

Cast & World

Character, location, and object descriptions to use in your planning.

Sound layer

The audio recipe that completes the production plan.