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Reading Script Analysis answers: which script fields should I trust, and how do I turn them into decisions? Every completed teardown includes a Script tab. This page explains its diagnostic fields. For the structural side - hook, re-hooks, beat sheet, CTAs, phrases, and voice-over - see the Script analysis layer reference.

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Hook score (0-100)

A composite score for how hard the opening earns attention. How to use: If a reference scores 80+, study the hook structure carefully. If it scores below 55 and still has high reach, distribution may be doing the work the hook is not. Do not borrow that exact hook; study the distribution context instead.

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Emotional arc

The emotional journey the viewer is taken through. How to use: Pick the arc that matches your offer, not necessarily the one the reference used. If the arc does not fit your product, the conversion logic will feel wrong.

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Pacing type

How the edit rhythm is structured across the video. How to use: Match your edit pacing to the arc. An accelerating pace on a pain-to-relief arc is classic direct response. An even pace on an aspiration-to-pathway arc feels more educational.

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Virality signals

Structural elements that correlate with sharing behavior. They are not guarantees; they are patterns observed in high-performing content. Common signals:
  • identity_claim - “If you are a [X]…” triggers self-identification
  • social_proof_reference - named companies, user counts, specific outcomes
  • unexpected_reframe - flips a familiar idea
  • loop_worthy_ending - prompts a rewatch to catch something missed
  • comment_bait_phrasing - invites debate or personal sharing
  • scroll_stop_visual - face, text card, or dramatic visual that interrupts browsing
How to use: If a video has 3+ signals and strong reach, those signals may be contributing. Add the same kinds of signals only where they fit naturally.

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Content patterns

The repeating structural moves inside the video - its skeleton.
How to use: Lift the skeleton, replace the content. If the pattern is problem stated -> micro-story -> proof point -> CTA and you have three proof points, you already have three scenes structured.

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Supporting fields

Transcript - Full transcript in [MM:SS] line format. Use it to see where hook, body, and CTA begin and end. Voice analysis - Gender, age range, accent, tone, pace, words per minute, and cadence. Useful for casting and recording direction. Audio analysis - Speech percentage, silence percentage, and whether music is present. High silence percentage in a performing video is often deliberate.

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Next steps

Script analysis layer

The 7-element skeleton behind these diagnostics.

Hooks & re-hooks

Hook types, strength, and re-hook cadence in depth.

Scene prompts

Turn the visual blueprint into scene and cut-level direction.

Teardown to your video

Full workflow with the script brief template.