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Every completed analysis includes a Script Analysis section. This page explains what each part means and how to use it. For the full workflow (blueprint → script → brief), see Teardown → Your Video.

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Field Reference

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Hook score (0–100)

A composite score for how hard the opening 5–10 seconds earns attention.
RangeWhat it means
75–100Hook is doing real work — curiosity gap, identity signal, or pattern interrupt present
50–74Serviceable hook — clear opening but missing a sharp pull mechanism
Below 50Weak hook — relies on existing audience loyalty; cold audiences will scroll
How to use: If a competitor scores 80+, study the hook structure carefully — it’s a proven pattern for your niche. If they score below 55 and still have high views, their distribution is doing the work the hook isn’t. Don’t copy that hook; copy their distribution strategy instead.

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Emotional arc

The emotional journey the viewer is taken through. Common values:
ArcStructureBest for
pain → reliefProblem shown first, solution resolved at endProducts that fix something broken
aspiration → pathwayDesire established, roadmap given, belief installedEducational/coaching content
curiosity → revealQuestion opened, answer withheld, payoff at endEntertainment, explainers
identity → belonging”People like you do this” frameCommunity and brand content
social proof → invitationOthers won, now it’s your turnTestimonial-driven ads
How to use: Pick the arc that matches your offer, not necessarily the one the competitor used. If their arc doesn’t fit your product, you’ll get the hook style right but the conversion logic wrong.

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Pacing type

How the edit rhythm is structured across the video.
ValueMeaningTypical use
acceleratingCuts get faster toward the CTAShort-form ads, direct response
evenConsistent rhythm throughoutEducational explainers, tutorials
frontloadedFast early to hook, slower middle, tight closeYouTube hybrid content
deceleratingStarts fast, slows into the closeLong-form content with a reflective close
How to use: Match your edit pacing to the arc. An accelerating pace on a pain → relief arc = classic direct response. An even pace on aspiration → pathway = educational brand. Mismatches feel off without the viewer being able to say why.

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Virality signals

Structural elements that correlate with sharing behavior. These aren’t guarantees — they’re patterns observed in high-performing content. Common signals you’ll see:
  • identity_claim — “If you’re a [X]…” — triggers self-identification
  • social_proof_reference — named companies, user counts, specific outcomes
  • unexpected_reframe — takes a familiar idea and flips the framing
  • loop_worthy_ending — the close prompts a rewatch to catch something missed
  • comment_bait_phrasing — a claim or question that invites debate or personal sharing
  • scroll_stop_visual — a specific frame type known to halt scrolling (face, text card, dramatic visual)
How to use: If a video has 3+ virality signals and high views, those signals are probably contributing. Add the same signals to your script — but only where they fit naturally. Forcing a comment-bait line into a dry B2B explainer reads awkwardly.

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Content patterns

The repeating structural moves inside the video — its skeleton. This is often the most directly actionable field. Examples: 
"frustration → what-if pivot → demo → social proof → CTA"
"claim → counter-argument → resolution → repeat × 3 → CTA"
"problem stated → micro-story → proof point → repeat × 2 → invitation"
"hook → education block → case study → education block → close"
How to use: Lift the skeleton, replace the content. If the pattern is problem stated → micro-story → proof point → CTA and you have three proof points, you have three scenes already structured. Write your VO around those slots.

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Supporting fields

Transcript — Full transcript in [MM:SS] line format. Use this to see the exact VO structure and identify where hook, body, and CTA begin and end. Voice analysis — gender, age, accent, tone, pace, words-per-minute, and whether it’s an AI voice. Useful for casting decisions and for understanding whether human voice vs VO affects performance in your niche. Audio analysis — speech %, silence %, and whether there’s music. High silence percentage in a performing video is a signal — deliberate pauses are often structural, not accidental.

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Next steps

Recreation Prompts

Turn the visual blueprint into image-gen and animation inputs.

Teardown → Your Video

Full workflow with the script brief template.