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The Sound layer answers: how is the audio built? The analysis maps sound design onto the video’s scene timeline. For each scene, it records what music is playing, which sound effects fire, and what the voice is doing. It mirrors how an editor sees a timeline: video, voice, SFX, and music.
Sound layer showing a waveform with mood bands and music segments with genre, mood, and BPM

The Sound tab on a live teardown - the mood strip over the waveform, plus music segmented where it changes.

Live example: Coinbase - “Break The Cycle” teardown, Sound tab - 4 music moods, one BPM spine at 110.

Field reference

per_scene

One entry per scene row, in assembly order:

music_segments

Consecutive scenes with the same musical mood are merged into continuous bands. Each segment has start, end, mood, genre, bpm_estimate, instruments, and role.

sound_palette

recipe and signature_moves

The sound recipe is a 3-4 sentence spec for a sound designer: overall genre and BPM range, dominant SFX palette, key transition cues, and voice style. signature_moves lists the 2-4 audio techniques that make the sound distinctive.

Sound Kit

Sound Kit is the paid audio asset surface. It costs 1 credit, is charged only on success, and is free to reopen after it is stored on the teardown. Use it when you need downloadable audio components: stems, exact music cuts where available, and SFX clips or references that line up with the scene map.

What to do with it

  • Brief music search with music_segments, not adjectives. “Ambient pad, tense, 110 BPM, 0:00-0:37, then uplifting synths to the close” is actionable.
  • Reference SFX placement, choose your own sounds. If every transition carries a riser and the product reveal lands on silence, the architecture transfers; the specific samples do not.
  • Check silence_used_as_tool before adding more sound. Strong ads often earn their loudest moment by going quiet first.

The Cuts

The shots these audio scenes are synced to.

Script analysis

The voice-over element: tone, pace, and pauses.

Recipe & Cut Blueprint

The visual half of the production recipe.

Troubleshooting

What to check when Sound Kit or source audio fails.